PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce […]
10 advanced strategy ideas for Google Ads Read More »
A canonical URL is the version of a webpage that search engines treat as “main“ when there are duplicates.
Canonical URLs: A Beginner’s Guide to Canonical Tags Read More »
Find valuable backlinks for any website and learn how to improve your link-building efforts to boost your SEO.
How to Find & Check Backlinks (for Any Website) Read More »
Increase your website authority by getting quality backlinks, increasing organic traffic, gaining listings, etc.
How to Increase Website Authority: 5 Actionable Tips Read More »
Uncover the true importance of SEO and search engines in the ever-changing digital landscape. Learn why it’s crucial to adapt your strategy. The post Why Search (And The User) Is Still Important To SEO appeared first on Search Engine Journal.
Why Search (And The User) Is Still Important To SEO via @sejournal, @RyanJones Read More »
Become Google Ads Certified with our comprehensive guide. Gain the knowledge and skills to successfully manage Google Ads campaigns. The post Step-By-Step Guide To Earning Your Google Ads Certification appeared first on Search Engine Journal.
Social media shift: Facebook attracts Gen Z, TikTok lures boomers. Marketers may need to adapt strategies for evolving platform demographics. The post Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows appeared first on Search Engine Journal.
Google offers five insights about how Google Trends is useful for SEO and understanding search traffic issues The post Google Gives 5 SEO Insights On Google Trends appeared first on Search Engine Journal.
Google Gives 5 SEO Insights On Google Trends via @sejournal, @martinibuster Read More »
Study finds mentioning AI in marketing reduces consumer trust and purchase intent across various product categories, challenging current marketing strategies. The post AI In Marketing Copy: A Surprising Sales Killer, Study Finds appeared first on Search Engine Journal.
Winning an industry award is a rewarding, cost-effective way to generate publicity, attract new business, boost team morale, and stand apart from the competition. Enter the 2024 Search Engine Land Awards now for your chance to take home the highest honor in search! The final deadline is coming up fast – submit your application by Friday,
T-minus 1 month to submit your Search Engine Land Award entry! Read More »
