Search Engine Marketing

Tracking organic search performance is about to get comically frustrating. Google has been rolling out a series of AI-enhanced search results over the past 18 months.  AI Overviews. AI Shopping. AI Organized Local Results. AI Organized Travel Results. AI Organized Informational Results. SEO professionals are battling to determine the extent to which they are stealing […]

A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO).  At its core, GEO is about optimizing how generative AI applications present your products, brands, or website content in their results. For simplicity, I’ll refer

After much anticipation, ChatGPT has finally entered search. And it’s bringing a new approach to how we find information online.  The new ChatGPT search promises to offer timely, relevant answers, provide live updates, deliver visuals like weather and stock prices and share sources for further exploration. This move signals a shift in the search landscape,

The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of monopolizing the ad technology market. The outcome could reshape the tech giant’s business model and set a precedent for regulating Big Tech. Driving the news. Lawyers for the DOJ argued that Google has abused