Search Engine Marketing

Google is implementing new identity verification requirements for lawyers using Local Services Ads. Why we care. This change aims to protect both businesses and consumers from impersonation and fraud in legal service advertisements. However, this could be an extra hurdle that some businesses may not be willing to prioritize. Key details. Deadline: Nov. 15. Who’s […]

With Google’s antitrust jury trial underway, Google claimed the U.S. Department of Justice has a “narrow view” of the ad tech market and that advertisers and publishers have many alternatives. However, the evidence suggests otherwise. Google’s misleading claim of “hundreds of competitors.” While many ad tech providers exist, Google dominates key market segments such as

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw inspiration from their strengths and identify missed opportunities. Rather than copying their actions, you collect information and insights to run more effective and efficient

Generative AI is undeniably making its mark on the SEO industry, but the real value lies in understanding how it affects the bottom line for SEOs and businesses.  Can these tools truly streamline workflows, save valuable time and optimize resources or do they still require significant human intervention to get things right? Today, we’ll dig

Apple demonstrated a new search experience with Apple Intelligence named Apple Visual Intelligence. It looks and feels like Google Lens but it uses the native iPhone camera and is built into Apple Intelligence directly. Plus, it seems to use third-party search providers, like Google, OpenAI’s ChatGPT and Yelp for its search results – depending on

Did you know that 20% to 80% of your search term data in Google Ads is hidden?  We’ve run the numbers and found that advertisers are missing much of the search data that could improve their ad performance. This article explains why Google might be doing this and what advertisers can do to recover more

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging.  As the space gets more complex, both in-house and agency ad teams are stretched thin, trying to do more