Search Engine Marketing

Google boosts curation capabilities for Ad Agencies

Google is rolling out new curation tools within Google Ad Manager to help media agencies more easily discover and activate the best publisher inventory and audiences for their advertising campaigns. Key details: The new “curation” capability allows agencies to build curated auction packages with data segments and inventory from trusted partners like Audigent, IAS, LiveRamp,

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The top 100 consumer products this holiday season, according to Google

Google’s Holiday 100 list for 2024 highlights trending gift ideas across various categories, driven by top search trends, including: Nostalgic Y2K items. Unisex fragrances. Comfy “pillowsacs.” Kid-friendly digital audiobooks. Popular fashion staples, like ballet flats and slogan T-shirts. The list aims to simplify holiday shopping by curating popular items based on rising search interest in

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Google Ad Manager Launches Curation Capabilities For Agencies via @sejournal, @brookeosmundson

Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in one central location. The post Google Ad Manager Launches Curation Capabilities For Agencies appeared first on Search Engine Journal.

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Google’s Privacy Sandbox faces continued competition concerns

The U.K.’s Competition and Markets Authority (CMA) is closely monitoring Google’s evolving Privacy Sandbox initiative despite the tech giant’s major strategy shift announced earlier this year. Big picture. Google’s original plan to phase out third-party cookies in Chrome faced intense regulatory and industry scrutiny. In a surprise move in July, the tech giant announced it

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Decoding ad spend: Key insights from the 2024 presidential election

The election highlighted the distinct campaign strategies employed by both presidential candidates. Advertising accounted for the largest portion of spending in each campaign, with Vice President Kamala Harris outspending President-elect Donald Trump by $460 million.  Harris allocated $346 million to radio, TV and digital ads, while Trump spent $147 million, according to existing FEC filings.

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