Search Engine Marketing

Google quietly updated the News and Discover manual action policies

Google has updated its manual actions for Google News and Google Discover a few months back, where they removed the adult-theme and artificial freshening sections, updated the hateful content section and added five new deceptive practices sections. This change was spotted by Gagan Ghotra who wrote, “last year somewhere between 10th Oct and 27 Nov […]

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Google Phrase Match: Everything You Need To Know via @sejournal, @siliconvallaeys

Google’s ad targeting systems prioritize intent-based matching. Learn how phrase match keywords can now capture broader, intent-aligned search terms for more effective ad campaigns. The post Google Phrase Match: Everything You Need To Know appeared first on Search Engine Journal.

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Make Google happy by optimizing your WordPress site’s images by Kinsta

Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. They grab attention, tell a story, and set the tone for your brand.  But there’s just one catch: images can have a negative impact if they slow things down. Large, unoptimized images slow down

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Reuters: Publishers Pivot To Video As AI Disrupts Search Traffic via @sejournal, @MattGSouthern

Reuters Institute study finds AI and Google Discover are reshaping publishing. Publishers are pivoting to video platforms amid traffic changes. The post Reuters: Publishers Pivot To Video As AI Disrupts Search Traffic appeared first on Search Engine Journal.

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