Search Engine Marketing

Netflix shifts focus to ad-supported tier as subscriber growth surges

Netflix is phasing out its cheapest ad-free plan in Canada and the UK, with plans to do the same in the U.S. and France. Driving the news. Netflix added 8 million global subscribers in Q2, with its ad-supported plan gaining significant traction. The budget-friendly tier now accounts for over 45% of new signups in markets

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7 strategies to maximize your AI-powered search market share

In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in the SERP.  This article outlines seven key focus areas for maximizing your brand’s presence in AI-driven search.  The evolving AI-powered search landscape and the rise of zero-click results Up to 59% of

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