Search Engine Marketing

Meta aligns platforms with ‘Views’ as primary content metric

Meta is standardizing its performance metrics across platforms, making “views” the central way to measure content performance on Facebook, Instagram and Threads. What’s new: Views everywhere: The metric will apply to all content types – videos, photos, text posts and more. On Facebook and Threads, a view counts every time a post appears on a

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Google to halt political ads in EU over new regulations

Google will stop serving political ads in the European Union by October 2025 due to new Transparency and Targeting of Political Advertising (TTPA) regulatory hurdles, the company announced. Driving the news. Google implemented strict rules for EU political ads in 2019. Advertisers are required to verify their identity and disclose ad sponsorship. Google also reports

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Page speed optimization: Everything you need to know

A fast website isn’t just a nice-to-have, it’s a crucial part of staying competitive online. This guide covers everything you need to know to boost your page speed and user satisfaction for improved search visibility. The high cost of slow websites: Why speed matters Google’s Core Web Vitals show that website speed and user experience

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How to combat rising CPCs and optimize your Google Ads ROI

Inflation continues to weigh heavily on consumers and businesses alike. Retailers nationwide face squeezed profit margins due to rising wages and material costs. Businesses must invest in advertising to stay competitive, yet these expenses are also climbing. Over the past three quarters of 2024, Google reports that cost-per-click (CPC) rates have risen by 4 to

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