Search Engine Marketing

Advertisers react to Google keeping cookies on Chrome

After years of back and forth between Google and regulatory bodies, the news finally came in yesterday that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, advertisers had something to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while some have

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Google offers enhanced conversions consultations

Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Why we care. Despite Google’s decision to stall removing cookies from Chrome, advertisers still need new ways to measure and optimize their campaigns. Enhanced conversions provide a privacy-focused solution to maintain accurate conversion tracking. Details. The

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Digital marketing primer: Understanding strategies and measuring success

Today, every business invests in digital marketing. Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency.  Digital marketing is a broad term that encompasses many services. Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye. Business owners often

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Survey: User satisfaction with Google grows in 2024

Americans are more satisfied with Google Search than a year ago, according to the annual American Customer Satisfaction Index (ACSI) Search and Social Media Study 2024. Why we care. Many search marketers and news publishers have complained about various aspects of Google Search becoming worse in recent years, especially over the past couple of years

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Yelp expands ad offerings for national brands and advertisers

Yelp is rolling out new features and updates aimed at multi-location businesses and national advertisers, the company announced today. Why it matters. Yelp is looking to attract more enterprise clients and expand its advertising capabilities beyond local businesses. Details. The new offerings include: Request a Quote for Brands: Allows national services businesses to receive and

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