Search Engine Marketing

Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows via @sejournal, @MattGSouthern

Social media shift: Facebook attracts Gen Z, TikTok lures boomers. Marketers may need to adapt strategies for evolving platform demographics. The post Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows appeared first on Search Engine Journal.

Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows via @sejournal, @MattGSouthern Read More »

AI In Marketing Copy: A Surprising Sales Killer, Study Finds via @sejournal, @MattGSouthern

Study finds mentioning AI in marketing reduces consumer trust and purchase intent across various product categories, challenging current marketing strategies. The post AI In Marketing Copy: A Surprising Sales Killer, Study Finds appeared first on Search Engine Journal.

AI In Marketing Copy: A Surprising Sales Killer, Study Finds via @sejournal, @MattGSouthern Read More »

T-minus 1 month to submit your Search Engine Land Award entry!

Winning an industry award is a rewarding, cost-effective way to generate publicity, attract new business, boost team morale, and stand apart from the competition. Enter the 2024 Search Engine Land Awards now for your chance to take home the highest honor in search! The final deadline is coming up fast – submit your application by Friday,

T-minus 1 month to submit your Search Engine Land Award entry! Read More »

Google Ads introduces new consent settings tab in Data Manager

Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management. Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more granular control over how personal data is handled in advertising campaigns, which aligns with Google’s

Google Ads introduces new consent settings tab in Data Manager Read More »