Search Engine Marketing

Have you ever felt like your brilliant SEO ideas are trapped in your head, struggling to gain traction with your team or clients? You aren’t alone.  Many SEO professionals overlook a crucial step that could make or break their success: documenting their strategy.  This isn’t just about jotting down a to-do list or setting vague […]

Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. New data from Datos’ clickstream panel, analyzed by Sonata Insights and covered in more detail by Rand Fishkin at Sparktoro shows

AI has emerged as more than just a tool—it has become a pivotal player in the professional world. My 2019 book, “Digital Marketing in an AI World,” explores the transformative impact of AI on PPC, highlighting three crucial human roles: teacher, doctor and pilot  However, the emergence of generative AI necessitates a fourth role to

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce