B2B vs. B2C: Key Differences & Marketing Tactics
Learn the differences between B2B and B2C to refine your marketing and drive more sales for your business.
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Search Engine Marketing
How To Balance Performance And Brand Marketing via @sejournal, @MordyOberstein
Uncover the secret to achieving brand supremacy through a balanced approach to brand and performance marketing. Explore tactics that challenge traditional marketing norms. The post How To Balance Performance And Brand Marketing appeared first on Search Engine Journal.
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Meta Robots Tag & X-Robots-Tag Explained
Meta robots tags tell search engine bots how to crawl, index, and serve your site‘s pages in search results.
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15 SEO Tips to Boost Organic Rankings & Traffic
Some of our top SEO tips include meeting search intent, improving site speed, and demonstrating E-E-A-T.
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9 Proven Ways To Improve Your PPC Campaign Performance via @sejournal, @andreaatzori
Stay ahead in the ever-evolving world of PPC advertising. Explore strategies to improve campaign performance and adapt to new industry trends. The post 9 Proven Ways To Improve Your PPC Campaign Performance appeared first on Search Engine Journal.
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Google’s Gemini To Gain ‘Deep Research’ Feature via @sejournal, @MattGSouthern
Google plans to add “Deep Research” to Gemini, sourcing information from multiple webpages. Launch expected soon, but details remain unclear. The post Google’s Gemini To Gain ‘Deep Research’ Feature appeared first on Search Engine Journal.
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Report: U.S. considering forcing a Google breakup
The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws, according to Bloomberg: Chrome, Google’s web browser. This one seems highly unlikely – web browsers aren’t exactly a lucrative business model. Android, Google’s operating
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ChatGPT Study Finds Training Data Doesn’t Match Real-World Use via @sejournal, @MattGSouthern
Study reveals gap between ChatGPT’s training data and real-world uses, highlighting need for careful AI implementation in content strategies. The post ChatGPT Study Finds Training Data Doesn’t Match Real-World Use appeared first on Search Engine Journal.
Google extends deadline for Hotel Ads commission bidding sunset
Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is Feb. 20, 2025 Why we care. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance. Key details: Existing Hotel ads campaigns using
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Google Ads API streamlines conversion adjustment uploads
Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and API users, allowing for more immediate data adjustments and potentially more accurate campaign optimization. Driving the news. Starting Sept. 9, users can upload conversion
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