Search Engine Marketing

Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – Match ads served on one device to conversions on another. Gain deeper audience insights – Gain visibility into cross-device behavior, […]

Google released the December 2024 core update today. Yes, this new core update is happening a week after the last core update completed. The update will take about two weeks to roll out, Google said. Core updates happen multiple times per year. Core updates can have significant, broad changes to Google’s search algorithms and systems,

Google has confirmed a serving issue with the Google Lens search service. “There’s an ongoing issue with serving Google Lens results that’s affecting all users,” Google posted. What is the issue. It seems Google is unable to properly and fully serve search results to searchers using Google Lens on their mobile devices. I am not

Predicting the trends in PPC for 2025 is exciting but often tricky to act on.  To make it easier, I’ve gathered four underutilized yet impactful action items to boost your campaigns in the year ahead.  Let’s dive into the top tactics to try in 2025: Use dynamic search ads for competitive research. Screen placements with

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.  The article “SEO reality check: 13 hard-hitting truths you need to hear” outlined the challenges we’re facing in the industry.  Now, it’s time for solutions. This 13-point roadmap will help you navigate the disruption driven by AI-powered technologies