Google is adding a new metric to their Core Web Vitals. It’s called Interaction to Next Paint, or INP. The post Interaction To Next Paint (INP): Everything You Need To Know appeared first on Search Engine Journal.
Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and ad visibility. Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS). How it works. Advertisers can
Microsoft Advertising introduces Performance Max brand lists Read More »
Google’s Gary Illyes answered a question about hierarchical headings and what it means for ranking purposes The post Google Clarifies H1-H6 Headings For SEO appeared first on Search Engine Journal.
Google Clarifies H1-H6 Headings For SEO via @sejournal, @martinibuster Read More »
Google’s John Mueller shares tips on checking if the SEO company you hired is actually doing the work they promised. The post Google’s John Mueller On How To Verify An SEO Agency’s Work appeared first on Search Engine Journal.
Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling. Why it matters. This probe highlights growing scrutiny of Google and the data practices of Big Tech in Europe, especially under new regulations like the Digital Markets Act (DMA). Details: The investigation focuses on how Google obtains consent to link
Google under investigation in Italy over user consent practices Read More »
Search marketers are less satisfied with their jobs than they were a year ago, according to a new Search Engine Land survey. Why we care. Search marketing continues to be a rewarding career. However, any job comes with a variety of challenges and responsibilities that were beyond the scope of the 2024 Search Engine Land
Survey: Search marketers less happy with their jobs vs. last year Read More »
AI is impacting every aspect of Google, including SEO and Google Ads. In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. It’s a great article, and I encourage you to read it if you haven’t already. I want to expand on what Crowe wrote, focusing
AI and Google advertising: What’s next? Read More »
Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This is a recipe for disaster. AI offers unparalleled efficiency in content creation, but we’re still working to balance its convenience with the authenticity that only humans can provide. Let’s dive
3 ways to add a human touch to AI-generated content Read More »
SEO strategies that work for Google may not always translate directly to success on Baidu, China’s dominant search engine. As businesses increasingly look to tap into the massive Chinese market, understanding the nuances of Baidu SEO becomes essential. This article examines the key similarities and differences between Baidu and Google SEO practices in 2024, providing
Baidu vs. Google: Navigating the SEO landscape in 2024 Read More »
Learn why building a strong brand is essential for SEO and how it prepares marketers for a future driven by brand-first strategies. The post What SEO Should Know About Brand Marketing With Mordy Oberstein appeared first on Search Engine Journal.
