Search Engine Marketing

Looking to take the next step in your search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Newest jobs in SEO, PPC and digital marketing SEO Manager, Honeybook (New York, NY) […]

Netflix is phasing out its cheapest ad-free plan in Canada and the UK, with plans to do the same in the U.S. and France. Driving the news. Netflix added 8 million global subscribers in Q2, with its ad-supported plan gaining significant traction. The budget-friendly tier now accounts for over 45% of new signups in markets

In this new age of AI-driven search, it’s essential to move away from siloed marketing strategies and realign to future-proof your position in the SERP.  This article outlines seven key focus areas for maximizing your brand’s presence in AI-driven search.  The evolving AI-powered search landscape and the rise of zero-click results Up to 59% of

Interview 10 Google Ads experts and nine of them will tell you that themed ad groups (a.k.a. Hagakure) are the best way to build search campaigns. I’m the 10th. I’ve been publicly standing up for single keyword ad groups (SKAGs) for some time now – though I’ll admit it is a controversial take. Most recently,

Google’s URL shortener service will stop serving completely on August 25, 2025, which will result in billions of redirected URLs to stop working after that date. Google stopped allowing us to make new redirects with this service back in March 2019, the service initially launched in 2009. “Starting August 23, 2024, goo.gl links will start

Up to 94% of customers say that a negative review or social media comment has convinced them to avoid a company, according to an InMoment study. But it’s actually much worse than that today. Negative reviews only used to impact the person finding them. With AI taking over more and more platforms being used, all