Search Engine Marketing

The future of paid search: 3 predictions for Google Ads in 2025

Being a Google-first media buyer in today’s market means you develop a natural curiosity for how far you can push the limits.  Because things are constantly changing, many of us operate in a state of near-constant experimentation (and occasionally, exasperation). To some, this flux feels like an adventure; to others, it is a lack of

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Bing Search gets faster, more accurate and efficient through SLM models and TensorRT-LLM

The Bing Search team shared how it helped make Bing Search and Bing’s Deep Search faster, more accurate and more cost-effective by transitioning to SLM models and the integration of TensorRT-LLM. Bing wrote, “to improve efficiency, we trained SLM models (~100x throughput improvement over LLM), which process and understand search queries more precisely.” The benefits.

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LinkedIn tests personal post boost option

LinkedIn is experimenting with a new feature that allows individual users to pay for increased post visibility, expanding beyond existing business page boost options. Key details. The feature is testing with limited U.S. Premium Business subscribers. Boost options will be available for: Text posts Image posts Articles Videos Newsletters Why we care. LinkedIn’s personal post

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Google AI Overviews rising in B2B technology, healthcare sectors

More Google AI Overviews were shown for B2B technology and healthcare queries in November, and Google increasingly cited significantly more expert sources and authoritative content. That’s according to the latest AI Overviews analysis conducted by enterprise SEO platform BrightEdge. By the numbers. Google showed more technical responses in AI Overviews, with a 70% increase in

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