Search Engine Marketing

Google is refreshing its platform policies to address two key shifts in the advertising ecosystem: advances in privacy-enhancing technologies (PETs) and the rapid growth of ad-supported platforms like Connected TV (CTV). The big picture: Privacy-Enhancing Technologies (PETs): Tools like on-device processing and secure multi-party computation are enabling brands to safely activate first-party data without re-identifying […]

Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key changes: Brand guidelines feature: This new setting enables stricter control over branding in PMax campaigns. Campaign-level asset linking: BUSINESS_NAME, LOGO,

Google has unleashed a new search spam update today, the December 2024 spam update. “Released the December 2024 spam update, which applies globally and to all languages. The rollout may take up to 1 week to complete,” Google wrote. Timing. Google said this update will take about one weeks to roll out. The rollout is happening

In 12 years of overseeing Fractl’s digital PR team, this year, I saw an unprecedented number of brands blacklisting publishers and aggressively removing political campaign data.  A few weeks ago, I lurched forward on my couch when the Harris campaign blamed brands’ unwillingness to “take a stance” as a core part of why they failed. 

AI is reshaping SEO, but the core principles – understanding your audience, optimizing your site, and leveraging a skilled team – remain essential. In other words, the more things change, the more they stay the same.  As we move into the new year, remember these three principles to harness AI for SEO wins. 1. Strong

SEO today is about owning as much real estate as possible across a constantly evolving search landscape.  As AI reshapes search results into complex, multi-dimensional experiences, understanding and optimizing for SERP features has become critical.  This article breaks down how brands can adapt to these changes and thrive by leveraging every opportunity for visibility in

We saw an obvious shift in tech giants putting their largest investments behind their AI tools in 2024, and we can expect that to continue in 2025. From crafting ad copy and targeting audiences to managing campaigns with unprecedented precision, AI will continue to dominate strategies across paid search platforms. I asked 24 leading PPC