Search Engine Marketing

Advertisers have been chasing Excellent ad strength scores since responsive search ads (RSAs) became the default format for Search campaigns.  But here’s the problem: ad strength doesn’t measure PPC success, and it certainly doesn’t guarantee it. Launched in beta in 2018, RSAs let advertisers supply up to 15 headlines and four descriptions. To guide them, […]

Today’s marketers are being asked to do more with less—but siloed tools and fragmented data make it nearly impossible to deliver personalized, efficient, and ROI-driven campaigns. Join us for a live panel discussion on how top brands are using Customer Data Platforms (CDPs) to unify customer data, streamline operations, and build real-time profiles that drive measurable growth.

TikTok launched a new wave of generative AI tools to help marketers rapidly create custom video content, using just product images or short text prompts. Driving the news. As part of its Symphony suite, TikTok now offers image-to-video and text-to-video capabilities, allowing marketers to turn still visuals or written prompts into five-second branded clips. The

WhatsApp is rolling out three major updates to its “Updates” tab – channel subscriptions, promoted channels, and ads in Status – in a move designed to help users discover more content and help businesses grow their reach. Driving the news. Promoted channels give admins their first opportunity to boost visibility in the directory, making discovery easier for

Starting June 17, Google Ads will change how it optimizes offline conversions (e.g., store visits, sales) across Performance Max (PMax), Omnichannel Goals, and Smart Campaigns. The focus is to prioritize locally engaged users on high-intent channels like Google Search and Maps. Why we care. Google is shifting focus from conversion volume to higher-quality offline actions.

Google’s AI Mode counts toward the totals you see in your Search Console Performance report, starting today. Also, Google updated its Search Console help document (What are impressions, position, and clicks?) with a new section to clarify how clicks, impressions, and positions are counted in AI Mode. This addition to GSC comes as Google’s AI

OpenAI upgraded ChatGPT’s built-in search capabilities to better understand complex queries, provide more coherent responses in longer chats, and allow users to search using images. Why we care. ChatGPT continues to evolve its nascent search platform. It’s important to be aware of changes like these because they could impact your visibility in ChatGPT’s answers and

In 2024, shifts in how search engines and AI tools surface content forced us to rethink our stance on SEO – from something we ignored to something we needed to master. SEO didn’t fit – until performance became the priority For the longest time, we didn’t just avoid SEO – we openly dismissed it. At