Search Engine Marketing

Alphabet/Google CEO Sundar Pichai testified today that the U.S. government’s proposed remedies could upend how the company handles search and how users experience the web. Why we care. A judge ruled that Google illegally maintained a monopoly in search. Now, the court is deciding how to fix it. If the court adopts the DOJ’s proposals, […]

Google AI Overviews are spiking again. The latest huge and rapid expansion happened in travel and entertainment keywords, according to new data from enterprise SEO platform BrightEdge. By the numbers. Starting April 25-26, here’s how AI Overviews grew, by industry: Entertainment: Up 175.68%, with 76% of new keywords focusing on movies (e.g., [jennifer love hewitt

Google Ads is upgrading Performance Max campaigns with new reporting tools that offer deeper visibility into channel performance, search terms, and creative assets. What’s new. Three new insight reports are coming soon: Channel-level reporting: This will give detailed breakdowns of how each Google platform (including Search, YouTube, Display, Discover, Gmail, Maps, and partners) contributes to

Target ROAS is the most sophisticated of Google’s smart bidding strategies. In previous articles, we’ve tackled Maximize Conversions, Target CPA and Maximize Conversion Value. This article explores the ins and outs of Target ROAS bidding, including: What does conversion value mean in Google Ads? What does ROAS mean? How Target ROAS bidding works in Google

SEO reporting and tracking are major sticking points for anyone in the industry.  Data that you find important may be less valuable to C-suite executives. Or you may not have enough data to show growth, changes, and significant events clearly and concisely. Reports must tell a story. Without the right data, you’ll end up with

Unassigned traffic in Google Analytics 4 (GA4) is a common headache for digital marketers. It’s like trying to solve a puzzle with missing pieces: your data is incomplete, making it hard to measure the success of your marketing efforts. This article covers the common causes of unassigned traffic in GA4 and tips to ensure your