Search Engine Marketing

Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.”  He also explained that releasing teasers, ads, and extended versions before the Big Game is part of the “sustain” strategy, building momentum ahead of the “spike” in viewership.  Super Bowl LIX drew 113 million […]

Website migrations are one of the most challenging aspects of SEO. No matter how much experience you have in technical SEO, how detailed your plan is, or how thorough your checklist may be, unexpected issues can still arise.  That’s why post-migration monitoring is just as crucial as the migration itself – especially in the first

If you noticed that your local business listing on Google is showing fewer reviews, you are not alone. Since Friday, tons of reviews have been disappearing from the local listings within Google Search and Google Maps. More details. On Friday, I reported on the issue on the Search Engine Roundtable, not knowing if it was

One question that we’ve been hearing over and over again since the 2016 election is:  Is Google biased? There are no shortages of opinions.  Sundar Pichai went before Congress in 2018 and swore under oath, “I’m confident we don’t approach our work with any political bias.”  He also sent an internal memo to staff warning

Your WordPress site might be packed with great content and stunning visuals, but without proper search engine optimization (SEO), it could be hard to find.  SEO ensures your site gets noticed, eventually driving traffic to your content and boosting engagement. Thankfully, SEO doesn’t have to be complicated.  Many WordPress plugins simplify key tasks like optimizing