Search Engine Marketing

Over the past few months, we’ve conducted a sprawling investigation into Google’s inner workings.  It has led to major discoveries – some of which we’re disclosing here.  While we can’t reveal everything, the insights below offer a clearer view of how Google generates and ranks its results. What ~1,200 experiments reveal about Google’s inner workings […]

The Google June 2025 core update started on June 30, 2025 and completed on July 17, 2025, after a 16 day rollout. Early indications from the data providers show this update was one of the larger core updates we’ve seen in some time. In fact, it seems like some sites hit by the September 2023

Rankings are the comfort food of SEO reporting. Easy to track. Familiar. Quantifiable.  But rankings are a vanity metric. In 2025, your position in Google is just one piece of the visibility puzzle, and honestly, not even the most important one. Between AI Overviews, carousels, Reddit threads, video packs, TikToks, and your competitors’ paid placements,

Nearly two-thirds (62%) of consumers trust AI to guide brand choices, matching traditional search during key decision-making moments. That’s one big finding from Yext’s new report, AI Search Archetypes, released today. By the numbers. Adoption of AI tools is growing – 43% use AI tools daily, and 75% use them more today than a year

It’s frustrating when Google hides query data, but the search terms report still offers valuable insight if you know how to filter it.  With the right approach, you can reduce wasted spend, improve performance, and even uncover new revenue opportunities. This article covers through seven filters we regularly use at my agency to keep client

Is your first instinct often to publish more content? More blog articles, more landing pages, more guides.  Well, here’s an SEO truth that gets overlooked: Producing more isn’t always the best way to get better results. If your website already includes a blog, product or service pages, and resource articles, you likely already have most