Search Engine Marketing

Chegg, the publicly traded education technology company, has sued Google over its AI Overviews, claiming they have hurt its traffic and revenue. The company said that AI Overviews is “materially impacting our acquisitions, revenue, and employees.” What Chegg said. Chegg wrote: Second, we announced the filing of a complaint against Google LLC and Alphabet Inc.

Microsoft is testing a new version of Bing named Copilot Search, where it uses Copilot AI to provide a different style of search results. It looks different from the main Bing Search, it looks different from Copilot and it looks different from the Bing generative search experience. More details. The folks over at Windows Latests

As privacy regulations evolve and consumer expectations shift, marketers face a growing challenge: delivering personalized experiences while respecting data privacy. How can you navigate this changing landscape without sacrificing engagement? Join MarTech.org’s upcoming webinar, Balancing Personalization and Privacy, to explore best practices for responsibly collecting and managing first-party data, building trust with privacy-conscious consumers, and simplifying data

X launched two new features to help advertisers automate ad creation and analyze real-time ad campaign performance. The new features – Prefill with Grok and Analyze Campaign with Grok – are (as the names imply) powered by Grok, X’s AI assistant. Prefill with Grok. Enter your website URL and Grok will generate ad copy, imagery, and

Measuring marketing effectiveness is essential for any business investing in multiple channels.  Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand which strategies drive results.  This article tackles the key differences between each attribution method to help you determine which one best fits your business needs. The growing need for

PPC marketing has the power to drive massive traffic and conversions – but one wrong move can drain your budget fast.  Many marketers unknowingly make costly mistakes due to hidden platform settings, human error, or poor strategic decisions.  Whether it’s setting an unrealistic budget, neglecting creative, misusing AI, or avoiding experimentation, these missteps can lead