Search Engine Marketing

Beyond ChatGPT: What AI agents really do (and why it matters for customer experience) by Digital Marketing Depot

Most people still think of AI as a tool for generating content or powering chatbots. But agentic AI is already driving deeper transformation—especially in customer experience. Unlike traditional AI, AI agents don’t just respond—they act. These systems plan, reason, and execute tasks across departments, pulling from structured and unstructured data to deliver real results. From

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Google updates its URL structure best practices document with added examples

Google has updated its URL structure best practices SEO documentation to add new examples, while also making significant changes to the document’s structure. Google made it clear that no changes were made to how Google processes and handles URLs, and that this document update was just to help clarify the written guidance. What changed. Google

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Google brings AI video tool Veo 3 to YouTube Shorts

Google announced that its new video generation model, Veo 3, will be integrated into YouTube Shorts later this summer, allowing creators to generate short-form videos from simple text prompts. Driving the news. YouTube CEO Neal Mohan unveiled the update, pitching AI as a tool that empowers creators to tell stories and build careers. The integration

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Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode via @sejournal, @MattGSouthern

Google Search Live with real-time voice conversations is now available in AI Mode for U.S. users. Talk to search, get audio responses plus web links. The post Google Launches ‘Search Live’ Real-Time Voice Search In AI Mode appeared first on Search Engine Journal.

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Google launches Search Live with talk and listen within Google App

Google is now rolling out Search Live, the talk and listen version, not the video version, but the conversational talk and listen version, within the Google Search app. Google says Search Live lets you have a back-and-forth voice conversation with Search and explore links from across the web. Again, this is the voice input version,

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Trump grants TikTok another 90-day lifeline as sale talks stall

President Trump is giving TikTok more time to resolve its future in the U.S., issuing a third 90-day extension on the enforcement of a law that could ban the platform unless it’s sold by its Chinese parent company, ByteDance. Driving the news. White House press secretary Karoline Leavitt confirmed Tuesday that Trump will sign a

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Amazon and Roku join forces to reshape connected TV advertising

Amazon Ads and Roku are launching a partnership that will give brands access to over 80% of U.S. connected-TV households — a move poised to shake up the streaming ad market just in time for the 2025 holiday season. Driving the news. The two companies announced the partnership revealing that Amazon’s DSP will be used

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