Search Engine Marketing

AI hasn’t broken SEO. It has exposed it.  The shortcuts, the content mills, the over-optimized FAQs – all fragile tactics built to game a system instead of serve an audience.  While many have decried a loss of search visibility and blamed AI, the fact is that AI didn’t invent new rules. It’s just finally enforcing the […]

We have just learned the shocking news that Jill Whalen, an SEO expert, educator and pioneer, has died. Whalen was one of the first female search marketers in our industry, paving the way for many in our industry to follow her way. Her way was to prioritize ethical content quality over fabricating other search ranking

Content, links, technicals — you’re covering the SEO basics. But there’s one critical signal Google and AI search engines prioritize — and most SEOs miss it: Hyperlocal PR. It’s the practice of earning mentions, links, and trust from community-level sources — neighborhood blogs, local influencers, Reddit threads, small media, and grassroots partnerships. These signals build

Marketers are under pressure to move faster, do more, and cut costs, so it’s no surprise many turn to AI.  But there are still plenty of areas where automation isn’t just risky – it’s a liability. My colleague Adam Tanguay has already done a stellar job of explaining why you can’t just let AI run

Google Ads has introduced a new metric — “Conv. value (incl. predicted)” — without any official announcement or documentation, sparking curiosity among advertisers. Why it matters This subtle addition suggests Google is expanding its use of predictive modeling in campaign reporting, offering advertisers a more forward-looking view of performance by factoring in estimated conversion value