Search Engine Marketing

Google is beta testing Creator Partnerships in Google Ads. This new feature lets advertisers find and promote high-quality YouTube Shorts featuring their brand. How it works: Advertisers can discover Shorts videos from YouTube creators that mention their brand or products. The feature is powered by BrandConnect, Google’s creator marketing platform. Once enabled, Creator Partnerships can

YouTube will change how mid-roll ads are placed in videos starting May 12. YouTube aims to improve the viewer experience and increase revenue opportunities for creators. How it works: YouTube allows creators to manually place ad breaks or let the platform auto-insert them. Creators will be able to combine manual and automatic ad placement, with

American desktop users perform 126 unique Google searches per month, on average, according to a new analysis of search behavior published by SparkToro co-founder Rand Fishkin. The median average was 53 Google unique searches per month. By the numbers. Here are some additional findings about American searchers, beyond the headline statistic: 34% conducted more than

SEO is a fast-moving, marketing-centric industry that will always keep you on your toes.  If you’re just getting started, it can be overwhelming without a guide.  There are many facets and specializations in SEO that come later in a career – local, technical, content, digital PR, UX, ecommerce, media – the list goes on. However,

Google Business Profiles has added a new QR code you can use to make it easier to get reviews on your Google local listing within Google Maps and Google Search. The QR code, when accessed, jumps the user directly to the add review form, so there is little distraction to read other reviews or difficulty

Search is evolving, and social platforms are now at the heart of discovery.  Pinterest, in particular, has emerged as a powerful visual search engine, driving traffic and engagement for brands, bloggers, and businesses. Unlike traditional social media, which thrives on conversations and real-time interactions, Pinterest is built for intent-driven discovery – where users actively seek

Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance.  Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and even across TikTok and YouTube Shorts. The power of Meta’s video innovation Many ecommerce brands have found success using Meta ads.