Search Engine Marketing

Google Ads is simplifying how advertisers test broad match keywords – and it could mean faster, cleaner insights without the usual campaign duplication hassle. One campaign, two arms. Google’s latest update introduces a built-in A/B testing framework for broad match inside single Search campaigns, as long as you’re using Smart Bidding. That means no more […]

Executives juggle countless priorities, and time is always in short supply. Yet when presenting PPC results, many strategists fall into the trap of overloading them with details they neither need nor want. Tailoring your delivery to the audience is always important, but when that audience is a VP or C-suite leader, it’s essential. Their time

Most marketing measurement models operate on a simple assumption: effects are additive.  Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300.  But in reality, marketing often defies this logic. Some efforts multiply the effects of others.  And in some cases, combined initiatives create outcomes that are greater than the

White label link building is a math problem. If your client’s target page requires 40 high-authority backlinks to boost their search engine rankings, they’ll never reach their goal with just three links a month.  I’m Travis Bliffen, CEO of Stellar SEO, a 2024 Inc. 5000-ranked white label link building agency. We’ve built over 25,000 links

A new white paper explores how users are expanding their search behavior beyond the dominant engines, turning to alternative platforms that offer more privacy, personalization, and relevance. From privacy-first search engines to custom browsers, keyboard apps, and mobile launchers, today’s discovery journey is starting in more places than many marketers realize. The report breaks down:

Google has a new feature it is testing named “Preferred Sources.” This feature lets you star sources within the Top Stories section of Google Search, and then Google will use that information to show more stories from that starred source. So if you like this site and star it, Google will show more content from

Google’s head of Search, Liz Reid, offered a look into how the company is navigating its transition into the AI era – including how it’s thinking about keeping its multibillion-dollar ad business alive – in a new interview. Ads in AI Search. Reid confirmed that Google is beginning to roll out ads in AI mode, though

AI isn’t replacing search or the web. It’s blending into both. At least that’s the vision Liz Reid, Google’s head of Search, laid out in a wide-ranging interview with Semafor. Reid discussed Google’s strategy for the AI search era – one that’s integrated, multimodal, personalized, and grounded in the web. “At the high level, people