Search Engine Marketing

Search is changing fast. This year, we’ve seen more instances of search engine results sharing space with AI-powered features that are changing how people find information. Along with the changes to how search engines display information, we’re also seeing users explore new methods to search for information. Google AI Mode, Gemini, ChatGPT, Perplexity – there are […]

Google Ads will remove manual language targeting for Search campaigns and shift fully to AI-driven language detection by the end of this year. Details: What’s changing. Manual language targeting in Search campaigns will disappear; AI handles it automatically. What’s not changing. Non-Search campaigns (e.g., Display, YouTube) keep their existing language targeting settings. Why we care.

The first time I saw the “Duplicate without user-selected canonical” error in Google Search Console, I gulped. “Oh, no. Please, not this.”  Then I saw it again – and again. I heard rumors of other SEO professionals experiencing the same error.  I hope it was just another bug in Google Search Console. “It can’t be.

Google’s Knowledge Graph saw its largest contraction in a decade in June: a two-stage, one-week drop of 6.26% – over 3 billion entities deleted. Since 2015, we’ve tracked the Knowledge Graph and have never witnessed a cull of this magnitude.  We’re calling it Google’s great clarity cleanup. If you recently noticed issues with a Knowledge