Search Engine Marketing

The explosive rise of ChatGPT and other generative AI tools has fundamentally changed how we search for information online.  These tools offer a faster, more streamlined way to access knowledge and content, often outperforming the traditional search engines we’ve come to know and rely on for decades.  Large language models (LLMs) aren’t without flaws. But […]

Great results don’t always speak for themselves.  In agency life, it’s often the conversations around the work – not just the work itself – that shape how clients perceive your value.  Yet most teams treat client calls like a routine task, not a strategic moment.  Here’s how to change that. Big structure vs. small scrappiness

Google Ads introduced a new reporting segment that gives advertisers more visibility into how AI Max campaigns are matching queries to landing pages – an important step toward greater transparency in AI-driven automation. Driving the news. A new option, Search terms and landing pages from AI Max, is now available in the Search terms report

Google Ads fully launched Smart Bidding Exploration for campaigns using Target ROAS (tROAS), giving advertisers a new lever to unlock more conversions without changing campaign structure or increasing spend. Driving the news. Advertisers can now enable Smart Bidding Exploration at both the campaign and portfolio level. The feature provides Google’s AI with more flexibility to