Search Engine Marketing

Google Analytics announced two major updates: A new integration with Reddit Ads to import cost data. Default reports and audience templates tailored for lead generation marketers. Details. Reddit Ads cost import: Advertisers can now automatically import cost data from Reddit Ads into Google Analytics, enabling unified reporting and easier performance comparison across platforms. New lead […]

Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: What is Target Impression Share bidding in Google Ads? How does Target Impression Share work? Five unique properties of Target Impression Share bidding When does it make sense to use Target Impression Share? Monitor these metrics closely

Artificial intelligence is reshaping how brands engage with consumers and redefining how they recover from reputational damage.  As online conversations move faster and misinformation spreads more easily, companies are turning to AI to manage their reputations quickly, effectively, and at scale. About 70% of professionals view AI as critical to their organization, per a Harvard

Up to 59% of CMOs report having insufficient budget to execute their strategy in 2025, according to Gartner.  As uncertainty persists due to tariffs, inflation, agency cuts, and other factors, marketing and business leaders must make tough decisions about what to trim.  One of those decisions is whether they should continue to prioritize SEO.  But

Link building continues to play a vital role in SEO. While search engines have made significant advancements in understanding content through machine learning, links remain a core signal for ranking websites. Google’s official stance encourages earning links naturally through valuable content.  However, in practice, most businesses, whether large brands or local SMBs, require visibility in