Search Engine Marketing

For over a decade, Google’s search results and Knowledge Graph treated “our” Danny Goodwin – the editorial director of Search Engine Land and SMX – as the same person as the Hall of Fame baseball player who shares his name. This is a worst-case scenario for entity optimization and knowledge panel management: a self-reinforcing algorithmic […]

Mistakes in PPC accounts are more common than most would like to admit.  Some are tactical, others strategic – nearly all hurt performance. There’s no universal blueprint for success, but over time, patterns emerge. After a decade working agency-side across ecommerce, B2B, and niche retailers, I’ve seen those patterns up close: What works. What doesn’t.

Traffic and pageview metrics have long been treated as key performance indicators in SEO.  But unless your business monetizes impressions (think ad-supported entertainment or news content), traffic is rarely the end goal. Yes, traffic matters. It’s the first step after someone lands on your site from a search engine or an AI-driven result.  But high

When users type your company’s name into Google, they’re ready to convert. But what happens when someone hijacks this attention? Trademark abuse in paid search is a hidden leak in your marketing funnel that costs real money. From inflated CPCs to stolen conversions, brands are losing thousands of dollars monthly to unauthorized brand bidding by

Google is rolling out AI Mode in the United Kingdom, the company announced last night. Google wrote it is “Starting to roll out in the UK today.” Google added that those in the UK should “see it appear as a tab on your Search results page, and in the Google app for Android and iOS.”