Search Engine Marketing

SEO For Higher Education: Best Practices For Academic Institutions via @sejournal, @AdamHeitzman

Learn the importance of a strong SEO strategy for colleges to enhance online visibility, attract prospective students, and increase enrollment. The post SEO For Higher Education: Best Practices For Academic Institutions appeared first on Search Engine Journal.

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CMOs Under Pressure: The Unseen Challenges In B2B Marketing via @sejournal, @MattGSouthern

B2B marketing faces hidden recession: CMOs grapple with budget cuts, longer sales cycles, and shrinking job market amid economic pressures. The post CMOs Under Pressure: The Unseen Challenges In B2B Marketing appeared first on Search Engine Journal.

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Google’s Web Crawler Fakes Being “Idle” To Render JavaScript via @sejournal, @MattGSouthern

Google’s web crawler simulates “idle” states to better render JavaScript-heavy sites, improving indexing of deferred content on webpages. The post Google’s Web Crawler Fakes Being “Idle” To Render JavaScript appeared first on Search Engine Journal.

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Apple revamps App Store search layout, emphasizing ads and suggestions

Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have their apps showing at the top of the Search tab potentially increasing their ad exposure as well as leading to higher click-through rates for app

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Meta expands overlay ads to Instagram Reels

Meta added overlay ads to Instagram Reels, offering new ad placements to reach users with banner ads while they watch reels. The big picture. This move aligns with Meta’s ongoing strategy to monetize Reels across its platforms, following the earlier introduction of overlay ads on Facebook Reels. Details: Overlay ads are now available on Instagram Reels.

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Is bad customer data sabotaging your marketing efforts? by Edna Chavira

Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution. Join this MarTech webinar, Why Data Standards Are the Key to Your Data Success, where industry experts will

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Invest in yourself with elite search marketing training at the SMX Master Classes

You know as well as anyone that the search marketing industry is constantly evolving and changing… Machine learning in Google Ads – friend or foe? How can you leverage generative AI right now to power success? Google’s definition of quality content keeps changing – how can you stay ahead? It’s never been more critical to learn trusted,

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