Search Engine Marketing

Microsoft Ads launches Supplemental Feeds to streamline product updates

Microsoft Advertising is rolling out Supplemental Feeds globally, giving merchants a faster, more flexible way to update product details without re-uploading entire catalogs. Driving the news: Advertisers can now update fields like titles, descriptions, labels, sizes, colors, or promotion IDs independently of their main feed. Supplemental data always overrides primary feed data, and clearing it

Microsoft Ads launches Supplemental Feeds to streamline product updates Read More »

AI progress stalls for SEO tasks despite wave of new models

Recent AI model releases in the latter half of 2025 have not improved at performing SEO-related tasks. TL;DR: What you need to know about the LLM benchmark Claude Opus 4.1 remains the best language model for performing SEO-related tasks like technical SEO, localization, SEO strategy, and on-page optimization. ChatGPT-5 has improved in our benchmark despite

AI progress stalls for SEO tasks despite wave of new models Read More »

AI hype vs. SEO reality: What actually drives leads and revenue

Your CEO just forwarded you another LinkedIn post claiming “AI killed SEO overnight.” Your client is panicking about ChatGPT stealing their traffic. And you’re wondering if you should throw out everything you know about search optimization. Here’s what the data actually shows: AI-driven search traffic represents less than 1% of total traffic for most websites.

AI hype vs. SEO reality: What actually drives leads and revenue Read More »