Search Engine Marketing

Google is deploying large language models (LLMs) from its Ad Traffic Quality team, Google Research, and DeepMind to better detect and block invalid traffic – ad activity from non-human or uninterested sources – across its platforms. Why we care. Invalid traffic drains advertiser budgets, skews publisher revenue, and undermines trust in the digital ad ecosystem. […]

AI search startup Perplexity today made an unsolicited $34.5 billion all-cash offer to buy Google’s Chrome browser, nearly double its own $18 billion valuation. Perplexity told The Wall Street Journal that multiple large venture capital funds have agreed to finance the deal. Google hasn’t indicated any willingness to sell Chrome. Driving the news. Google’s parent

Advertisers spotted a new beta feature in Google’s Performance Max (PMax) campaigns that allows gender-based audience exclusions – giving marketers more granular control over targeting. It was first announced, as part of the Google Ads API v 21, last week. Why we care. The gender exclusion option could help brands tailor messaging, product feeds, and

Many search marketers are unknowingly paying a “Google Tax”—overspending on branded keywords even when there’s no competition, due to a flaw in auction dynamics that causes them to bid against themselves. In Stop Paying the Google Tax–Start Winning Paid Search, Jenn Paterson and John Beresford of BrandPilot AI will break down what they call the

After several weeks of testing, Google is rolling out the Preferred Sources feature in the US and India. This feature lets searchers specify which sites they want to see in the Top Stories section of Google Search. Google announced this feature is now graduating Search Labs beta, specifically in the US and India. Google added

Search is changing. The industry as we know it will radically alter in almost all aspects as we enter the “generative economy.” By 2034, the generative AI market is expected to be worth roughly $1 trillion. This article outlines how SEO professionals can own the generative economy and why they must embrace the change that