Search Engine Marketing

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages.  The structure you choose lays the groundwork for how well you can:  Localize ads. Manage regional budgets. Analyze performance by market. While consolidation simplifies PPC management, it can limit your ability […]

Google just made it easier for merchants to manage messy product catalogs. Driving the news. Emmanuel Flossie shared on LinkedIn that Google is rolling out an AI-driven search feature in Google Merchant Center Next that simplifies how retailers find and filter their products. How it works. The new “Search for Products” tool uses AI to

Alphabet/Google CEO Sundar Pichai testified today that the U.S. government’s proposed remedies could upend how the company handles search and how users experience the web. Why we care. A judge ruled that Google illegally maintained a monopoly in search. Now, the court is deciding how to fix it. If the court adopts the DOJ’s proposals,

Google AI Overviews are spiking again. The latest huge and rapid expansion happened in travel and entertainment keywords, according to new data from enterprise SEO platform BrightEdge. By the numbers. Starting April 25-26, here’s how AI Overviews grew, by industry: Entertainment: Up 175.68%, with 76% of new keywords focusing on movies (e.g., [jennifer love hewitt