Search Engine Marketing

Enterprise SEO is built to bleed – Here’s how to build it right

Inside most enterprise organizations, SEO isn’t just battling Google’s AI Overviews. It’s battling its own structural weaknesses that are bleeding SEO revenue drier than Google’s AI would have otherwise. Yes, traffic is down. Yes, the economy is squeezing budgets. But SEO revenue doesn’t have to be down this much. Across the companies I work with, […]

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Ad strength in Google Ads: Why Average is better than Excellent

There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for.  While Google states that ad strength doesn’t directly influence ad serving eligibility, it’s often treated as a proxy for ad quality – up to a point. Understanding ad strength Google’s ad strength metric is designed

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Set your content playbook on fire: Why the old SEO game is over

Content marketing is everywhere. We do keyword research, analyse markets, and publish landing pages and blog posts. The goal? To attract clicks, convert users, and climb the rankings. But what happens when that stops working? The internet is drowning in generic, AI-generated material. Search is becoming ambient, answer-led, and keyword-less. And search engines no longer

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Google to deprecate structured data files v7 by November

Google officially announced the deprecation of Structured Data Files (SDF) v7. The legacy version will be sunset on Nov. 4. Key changes post-deprecation. SDF v7 will no longer be supported; the default version will shift to v7.1 for all users. Any sdfdownloadtasks.create API requests referencing SDF_VERSION_7 will return a 400 error after November 4. Why

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10Web Releases API For Scaled White Label AI Website Building via @sejournal, @martinibuster

10Web announced a new API that enables developers, agencies, and SaaS tool providers to offer AI website building capabilities to their customers The post 10Web Releases API For Scaled White Label AI Website Building appeared first on Search Engine Journal.

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Google says it is 20 times better at catching scams in Google Search

Google said it is now able to catch 20 times the number of scammy pages within Google Search than it was previously. Google also said that it reduced the number of bad actors on the web impersonating airline customer service providers by more than 80% within Google Search. Google credits its AI and improved classifiers

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