Search Engine Marketing

Customers expect content tailored for them. In fact, 71% of consumers say  it’s “critical” for brands to anticipate their needs and serve relevant content in the moment. But only 34% believe brands actually deliver. The disconnect doesn’t signify a lack of effort, but a lack of scale. Real personalization is about reaching every customer with […]

OpenAI today announced upgrades to ChatGPT search that aim to deliver more accurate, reliable, and useful results. What’s new. OpenAI’s updates to ChatGPT search focused on three areas: Factuality: ChatGPT search produces fewer hallucinations, improving the accuracy of answers, OpenAI said. Shopping: Search is now better at detecting when users want product recommendations, keeping results

Meta is giving advertisers more ways to reach WhatsApp users by combining click-to-message ads with Status placements, offering a new path to spark conversations with potential customers. Ads will now appear in WhatsApp’s Updates tab (home to Status and Channels) and, when tapped, send users directly into a business chat. The expansion builds on Meta’s

Reddit today launched a beta feature called 6-second Engaged Video Views, a new optimization goal designed to make video ads more impactful and cost-efficient. Unlike Reddit’s existing 2-second view objective, the new option prioritizes users who are likely to watch an ad for at least six seconds or to completion. Early testers reported +130% view-through