Agentic AI is reshaping search and generative engines – and soon could transform your SEO strategy. This was just one hot topic discussed in my interview with SMX Advanced keynote speaker Dave Davies, Head of SEO at Weights & Biases. Other topics covered in our conversation included: Why shortcuts with LLMs are hurting your content […]
Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI Read More »
Google quietly dropped a new help document titled About Video ads across Google surfaces, offering a detailed look at its next evolution of shoppable video ad formats, following teasers at Google Marketing Live and months of experimental rollouts. Details: These new video ads are part of Performance Max campaigns, allowing brands to include high-quality video
Google Expands Video Ads Across Search, Shopping, and Image Tabs Read More »
B2B buyers are turning to creator content at every stage of the purchasing process, from discovering new products to justifying pricing. New research shows that this type of content plays a key role in building trust and accelerating decision-making. Brands looking to stay relevant are investing in creator strategies that combine authenticity with scalable distribution,
LinkedIn’s new playbook taps creators as the future of B2B marketing Read More »
SEO teams have built dashboards around a shared set of familiar metrics for over two decades: clicks, rankings, impressions, bounce rate, link volume, etc. These KPIs powered strategies, reports, and… promotions. But what happens when the interface between your audience and your brand no longer involves a search result page? As search fragments into AI
12 new KPIs for the generative AI search era Read More »
Which industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.
Digital Market Trends for the Fastest-Growing Industries within the SMB Segment Read More »
AI Max, Google’s latest AI-powered search campaign feature promises big performance improvements. Still, the decision between AI Max and traditional Search campaigns isn’t as straightforward as the marketing materials suggest. Advertisers using AI Max see 14% more conversions at similar costs, with some seeing up to 27% improvements, according to Google. But these gains come
Testing AI Max in Google Ads: When to try it and when to wait Read More »
AI has quietly redefined what “useful content” means. Where brands once built trust and traffic through long-form explainers and glossary-driven SEO, that kind of content now feels increasingly redundant – to users and Google. If your site still leans on basic informational articles to demonstrate expertise, it’s time to reconsider what actually builds authority, trust,
Revisiting ‘useful content’ in the age of AI-dominated search Read More »
AI Overviews don’t just steal clicks. They dominate screens. Google’s AI-generated summaries now stretch across the top of search results like they own the place. And let’s be real, they do. With links, carousels, citations (sometimes), and full how-to answers, they often push organic listings entirely below the fold. You can’t miss them – which
Will Google’s AI Overviews kill the click? Read More »
In this Ask An SEO, Kevin Gibbons outlines where ecommerce category pages tend to fall short and how to align them with user intent. The post Ask An SEO: How Can I Improve The Visibility Of My Category Pages? appeared first on Search Engine Journal.
Adding 301 redirects in .htaccess files is useful to preserve ranking authority. Here are two methods.
How to Set Up 301 Redirects in an .htaccess File Read More »
