Search Engine Marketing

Growing your opted-in database is everything. These data assets are not only the bedrock shaping the performance and direction of your marketing strategy, they’re the foundation that will future-proof your growth strategy as privacy reshapes marketing. Your ability to orchestrate consent across your martech stack will ultimately determine how fast your audience (and business) grows. […]

Google has revamped its search help documentation with revised guidelines for sites with explicit content. The new document covers how SafeSearch works, how Google handles sites with sexually explicit content and numerous best practices on the topic. Google also updated its ranking algorithms to target sites that host explicit videos but don’t allow Googlebot to

LinkedIn is rolling out a suite of new video advertising tools aimed at helping B2B marketers grab attention. Here’s what’s new. First Impression Ads. This full-screen vertical video format lets advertisers reserve the first ad impression a user sees each day, maximizing impact during product launches or big announcements. Reserved Ads: Marketers can now guarantee

Google isn’t picking between AI-powered search or AI assistants. The future of information retrieval isn’t either-or – Google intends to win at both, according to Google DeepMind CEO Demis Hassabis. Why we care. Google is radically reshaping search with generative AI – through AI Overviews and the newly launched AI Mode. Google apparently views this as

Wouldn’t it be great if you could click a button and magically reach everyone who’s interested in your products or services? Well, in-market segments in Google Ads are pretty close to that! This type of audience targeting allows you to reach people based on the products or services they’re currently researching. The goal is to

Your content might be great, but if AI platforms aren’t surfacing it, your audience won’t see it.  As generative search reshapes the SERP, staying visible requires more than keywords and backlinks.  You need a generative engine optimization (GEO) strategy powered by competitive audits – a way to: Examine what’s working for others. Understand why AI

In order for your site to show in the citations and links section of Google AI Mode and AI Overviews, your pages must be indexed by Google Search. At the same time, just because your site is indexed, it doesn’t necessarily mean that Google will show your page as a link n the citations section

When I searched for “Working Genius framework” to research a new tool for my company, something shocking happened.  The company behind the framework had to buy ads to show up for their own product. Their explanation of the six types of working genius was trapped inside a fancy widget that Google’s AI couldn’t read. While

When you’re part of a small SEO team – or running solo – you don’t have the luxury of endless hours, duplicated effort, or constant rethinking. Every task matters. Every hour counts.  When you’re spinning plates between audits, content, reporting, and client management, systems are the difference between growth and chaos. That’s why SOPs (standard