Search Engine Marketing

Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center on three key areas:  Connection to the product feed. Placement segmentation. Ad type segmentation. This advancement is not a direct replacement but more […]

For SEO and search marketers, optimizing digital performance is a constant. Understanding user behavior is key, and A/B testing provides a data-driven path to fine-tune campaigns and achieve significant results. This free guide presents 26 practical A/B testing ideas, categorized by primary goals, to help marketers move beyond assumptions and leverage data for smarter decision-making. It

Google has updated two of its search help documentation around structured data; both the events structured data and recipe structured data docs were updated. These are relatively minor changes but these changes may clarify some questions you may have with implementation practices. Events structured data updates. Google removed the online event properties from the document,

Large language models (LLMs) are changing search and information retrieval. It’s critical to understand this shift to generative information retrieval. There’s no one else I trust more to learn about this paradigm shift than Dawn Anderson, Managing Director of Bertey. Some of the topics covered in our interview: Evolving SEO beyond traffic and rankings. Understanding

Google has released version 20 of the Google Ads API, version 20 includes several new features and changes, including: What is new in v20. You can now add campaign level negative keywords to your Performance Max campaigns. Report segmentation by ad_network_type for Demand Gen campaigns is now more granular, and is split between YOUTUBE, MAPS, DISCOVER and GMAIL instead of aggregating all data under the GOOGLE_OWNED_NETWORKS segment.

AI-powered tools like ChatGPT are gaining ground, but Google and traditional search engines remain the dominant way users navigate online, according to a new report on Q1 desktop web search behavior, trends, and clicks from Datos and SparkToro. In the U.S., more users used traditional search (10.55%) vs. AI tools (0.55%). In the EU and