Search Engine Marketing

Google tests Audio Overviews for Search results

A new Google experiment – Audio Overviews – turns some search results into spoken summaries. The feature is now available in Google’s Labs for U.S. users. What’s new: When enabled, Audio Overviews use Google’s Gemini AI model to generate short, conversational audio clips summarizing certain search queries. If you’re exploring a topic you’re unfamiliar with, the feature

Google tests Audio Overviews for Search results Read More »

How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025

The cyclical, now AI-fueled, “SEO is dead” panic cycle is in full swing.  But here’s what most of those headlines miss: Search isn’t a platform, it’s a behavior.  Whether people are typing into Google or prompting ChatGPT, consumers are still asking questions that require content, expertise, and trust.  Search isn’t dying – it’s fracturing –

How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025 Read More »

Stop sabotaging your PPC success: 13 traps that kill growth

Even the most talented marketers can fall victim to self-sabotaging behaviors that limit their success.  PPC is not just technical expertise, but also self-awareness about the habits and mindsets that might be holding you or your team back. We’ve all been there.  Here are 13 common traps we fall into, and here’s how to step

Stop sabotaging your PPC success: 13 traps that kill growth Read More »

Google Retires 7 Structured Data Features To Streamline Search Results via @sejournal, @MattGSouthern

Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected. The post Google Retires 7 Structured Data Features To Streamline Search Results appeared first on Search Engine Journal.

Google Retires 7 Structured Data Features To Streamline Search Results via @sejournal, @MattGSouthern Read More »