Google updates robots meta tag document with details on managing how content appears in new AI Mode. The post Google Updates Robots Meta Tag Document To Include AI Mode appeared first on Search Engine Journal.
Avoid SEO penalties from duplicate content. Discover how canonical links can help manage multiple domains without hurting rankings. The post Ask An SEO: How To Handle Duplicate Content Across Multiple Domains appeared first on Search Engine Journal.
Google enhances search with Gemini 2.0-powered AI Overviews and launches premium “AI Mode” for Google One subscribers. The post Google Upgrades AI Overviews With Gemini 2.0, Launches AI Mode appeared first on Search Engine Journal.
Google AI Mode is now here and available within Google Search Labs; it is a new search mode that goes beyond AI Overviews with a more immersive Google Search AI interface that provides “more advanced reasoning, thinking and multimodal capabilities,” Google announced. Google also announced that AI Overviews are now powered by Gemini 2.0 and
Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews Read More »
Microsoft is ramping up its advertising efforts in Copilot, introducing new interactive ad formats and reporting improved ad relevance metrics. This is meant to enhance interactivity and personalization for users. The big picture. Copilot ads are now fully implemented in English, French, and German markets, with Spanish and Japanese coming soon. New ad formats. Microsoft
Microsoft’s Copilot adds Showroom ads and Dynamic filters Read More »
When a business hires an SEO service, they expect immediate action – site tweaks, content strategies, and keyword targeting – rolled out fast. So when my recent client demanded these deliverables ASAP, my response caught them off guard: “You don’t need it.” It wasn’t what they wanted to hear. But it was exactly what they
Why SEO often fails before it even begins Read More »
If you think that Search campaigns in Google Ads are still a text-only ad format, you are missing out! Image assets for search campaigns are a relatively new Google Ads feature that can help boost your click-through rate (CTR) and stand out from your competitors. Here’s what you’ll learn in this article: What are image
Image assets in Google Ads: Everything you need to know Read More »
AI has been a part of PPC for years through features like smart bidding and audience targeting. But in the past 12-18 months, its influence has expanded – reshaping how PPC managers plan, execute, and optimize campaigns. By leveraging AI, you can streamline processes, improve performance, and focus on higher-level strategy. This article covers 15
Top AI tools and tactics you should be using in PPC Read More »
Are you new to the world of PPC? If so, welcome! We’re thrilled to have you on board. A career in paid search offers exciting opportunities for growth, creativity, and making a real impact on businesses. Let me tell you, starting out in 2025 is a whole different ballgame than when I first started in
12 essential paid search tips for newbies Read More »
Understand the role of digital marketing KPI in overcoming attribution issues while using analytics tools for better insights. The post Mapping Digital Marketing KPIs To Business Outcomes appeared first on Search Engine Journal.
Mapping Digital Marketing KPIs To Business Outcomes via @sejournal, @coreydmorris Read More »
