Search Engine Marketing

Meta unveiled a suite of new generative AI features designed to boost performance and streamline creative workflows. Driving the news. Meta is expanding its Advantage+ suite with several AI-powered features: Consistent branding at scale: Advertisers and agencies can now apply logos, brand colors, and fonts automatically across creative assets. AI video generation: A still-in-testing feature […]

Reddit unveiled two alpha-stage products that blend AI with Reddit’s authentic user base: Reddit Insights (Alpha): A scalable social listening tool that turns Reddit’s vast data into actionable insights. Think real-time campaign planning, product feedback, brand sentiment, and cultural trendspotting. Conversation Summary Add-ons (Alpha): A new ad feature that surfaces real Redditor posts beneath ads,

Google Ads introduced Target Cost-Per-Click (tCPC) bidding to Demand Gen campaigns, according to a help doc. With tCPC, advertisers can automatically drive as many clicks as possible while maintaining control over their average cost per click. Pull this new lever when click volume is your priority. How it works. When you use Target CPC, you’re

Too often, SEO and content strategies are built around keywords, not user behavior.  But keywords alone don’t tell you what users need – intent does. Content and intent: Understanding the disconnect Performance marketers often ask too much from users too soon, like offering a “free audit” when someone has just discovered their brand.  As my

The SEO landscape requires a heavy focus on a variety of hard skills. To be successful today, you need to be: Proficient in multiple SEO practices like technical, local, content strategy, and more. Capable with a laundry list of tools and data analysis from those tools. Comfortable with AI, prompt engineering, and automation. Knowledgeable on

Advertisers have been chasing Excellent ad strength scores since responsive search ads (RSAs) became the default format for Search campaigns.  But here’s the problem: ad strength doesn’t measure PPC success, and it certainly doesn’t guarantee it. Launched in beta in 2018, RSAs let advertisers supply up to 15 headlines and four descriptions. To guide them,