Search Engine Marketing

Google to change how Tag Manager works with Google Ads in April

Google announced plans to update how Google Tag Manager (GTM) interacts with Google Ads to streamline data collection and improve tracking reliability. This change is scheduled for April 10. Key changes: Google tag loads first. GTM containers with Google Ads and Floodlight tags will automatically load a Google tag before firing events. Easier feature access.

Google to change how Tag Manager works with Google Ads in April Read More »

AI Writing Fingerprints: How To Spot (& Fix) AI-Generated Content via @sejournal, @MattGSouthern

Researchers find AI writing tools like ChatGPT and Claude create specific patterns. These patterns can help you spot and edit AI content. The post AI Writing Fingerprints: How To Spot (& Fix) AI-Generated Content appeared first on Search Engine Journal.

AI Writing Fingerprints: How To Spot (& Fix) AI-Generated Content via @sejournal, @MattGSouthern Read More »

Leveraging generative AI in ad scripts for Google Ads optimization

Google Ads scripts have long been a powerful way to automate account management, improve efficiency, and reduce manual work.  Whether it’s managing search terms, optimizing bids, or generating reports, scripts allow you to scale your efforts while maintaining control over your campaigns. Now, with generative AI, particularly GPT, scripts are becoming even more accessible and

Leveraging generative AI in ad scripts for Google Ads optimization Read More »

3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting) via @sejournal, @siliconvallaeys

Explore the power of AI in PPC reporting. Discover how it fills data gaps, surfaces insights, and streamlines reporting. The post 3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting) appeared first on Search Engine Journal.

3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting) via @sejournal, @siliconvallaeys Read More »

TikTok’s $30B ad boom faces US uncertainty

TikTok’s global advertising revenue is projected to reach $32.4bn this year, representing 24.5% year-over-year growth, even as the platform faces potential shutdown in its largest market according research done by WARC media. By the numbers (according to WARC Media): Global TikTok ad revenue is forecasted to hit $32.4 billion in 2025, marking a 24.5% YoY

TikTok’s $30B ad boom faces US uncertainty Read More »