Search Engine Marketing

Marketers are under pressure to move faster, do more, and cut costs, so it’s no surprise many turn to AI.  But there are still plenty of areas where automation isn’t just risky – it’s a liability. My colleague Adam Tanguay has already done a stellar job of explaining why you can’t just let AI run

Google Ads has introduced a new metric — “Conv. value (incl. predicted)” — without any official announcement or documentation, sparking curiosity among advertisers. Why it matters This subtle addition suggests Google is expanding its use of predictive modeling in campaign reporting, offering advertisers a more forward-looking view of performance by factoring in estimated conversion value

Google’s new wave of AI-powered ad innovations is already rewiring the ecommerce landscape, putting Shopping ads at the center of the action.  At Google Marketing Live 2025, the company unveiled a suite of updates that blend AI with automation.  These updates cover everything from product placements in AI Overviews to creative tools and campaign optimization

Google Ads no longer pre-selects the Display Network when setting up a Search campaign — a small tweak that could lead to big savings for advertisers. What’s new. According to Google Ads Coach Jyll Saskin Gales, the checkbox to include the Display Network is now unselected by default, though it still carries a “Recommended” label.

Google is bringing its full Commerce Media capabilities to market, giving brands and retailers more AI-powered tools to collaborate, optimize campaigns, and drive measurable results. What’s new: Performance Max. Retail media networks like Roundel can now measure online, app, and in-store sales in Performance Max via Search Ads 360. Campaign expansion. Google Ads now supports