Search Engine Marketing

Microsoft Tests Local Business tags on Bing Search Ads

Microsoft is experimenting with a new Local business tag that appears on some sponsored listings in Bing search results. This tag could potentially give nearby advertisers an edge in capturing local customer attention. The big picture. Microsoft is simultaneously testing additional blue tags for other valuable attributes: Made in the USA highlighting domestic products. Deal

Microsoft Tests Local Business tags on Bing Search Ads Read More »

Refreshing content: How to update old content to drive new traffic

Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally.  The same goes for your website – which can quickly get cluttered with outdated, unoptimized content.  That’s why taking the time to

Refreshing content: How to update old content to drive new traffic Read More »

AI and online reputation: How to stay in control

From automating review responses to suppressing negative search results, AI is making online reputation management (ORM) faster, smarter, and more effective.  But while AI offers powerful tools, businesses must use them strategically to maintain authenticity and trust.  Here’s how AI is reshaping ORM – and what brands need to do to keep up. Online reputation

AI and online reputation: How to stay in control Read More »

Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1) via @sejournal, @VincentTerrasi

Find out how Agentic AI simplifies SEO workflows, allowing human experts to leverage agents for increased efficiency and improved rankings. The post Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1) appeared first on Search Engine Journal.

Agentic AI In SEO: AI Agents & Workflows For Ideation (Part 1) via @sejournal, @VincentTerrasi Read More »

Unlock Local SEO: Online Review Trends Broken Down by Industry [Webinar] via @sejournal, @lorenbaker

Join us and dive into data-backed strategies from GatherUp’s analysis of tens of thousands of businesses to uncover the real impact of online reputation management. The post Unlock Local SEO: Online Review Trends Broken Down by Industry [Webinar] appeared first on Search Engine Journal.

Unlock Local SEO: Online Review Trends Broken Down by Industry [Webinar] via @sejournal, @lorenbaker Read More »