Search Engine Marketing

Google PMax: Inside The Negative Keyword Limit Increase & What’s Next via @sejournal, @adsliaison

Explore the reasons behind the negative keyword limit increase in Google Ads and what it means for your advertising strategy. The post Google PMax: Inside The Negative Keyword Limit Increase & What’s Next appeared first on Search Engine Journal.

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How to use Google Search Console for keyword research

When it comes to keyword research, SEO professionals often rely on expensive tools to find the right keywords.  However, Google Search Console (GSC) provides a completely free way to access insights straight from Google itself. GSC is a powerful and often underused tool that shows exactly what is working on a site and where improvements

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[SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel via @sejournal, @calltrac

Find out how to enhance your conversion tracking by integrating phone call data into your digital marketing strategies today. The post [SEO & PPC] How To Unlock Hidden Conversion Sources In Your Sales & Marketing Funnel appeared first on Search Engine Journal.

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Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not? via @sejournal, @MattGSouthern

AI tools are creating fake URLs causing 404 errors. Google’s John Mueller offers guidance to navigate this issue. The post Google’s Mueller Predicts Uptick Of Hallucinated Links: Redirect Or Not? appeared first on Search Engine Journal.

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Generative AI use surging among consumers for online shopping: Report

Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025, according to new Adobe data. Between Nov. 1 and Dec. 31, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday).  This trend continued beyond the

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