Search Engine Marketing

Social Commerce: How Marketers Can Drive Sales Through Emerging Platforms via @sejournal, @rio_seo

Drive revenue with social commerce. Find out how social media platforms have become an essential channel for marketers to engage and convert customers. The post Social Commerce: How Marketers Can Drive Sales Through Emerging Platforms appeared first on Search Engine Journal.

Social Commerce: How Marketers Can Drive Sales Through Emerging Platforms via @sejournal, @rio_seo Read More »

Google Ads rolls out channel control for Demand Gen campaigns

Google Ads has begun rolling out channel control for select Demand Gen campaigns. This feature will let you specify where your ads appear across Google’s properties. Yes, but. While the feature is live, segmentation by individual channel (e.g., YouTube, Discover, Gmail) is not yet available. This will limit your ability to make data-driven adjustments. Why

Google Ads rolls out channel control for Demand Gen campaigns Read More »

Bing pushes ad-heavy search results with 7+ sponsored listings

Microsoft Bing appears to be testing an aggressive new ad display format that dramatically reduces organic search visibility in favor of sponsored content. The details: Users are reporting search result pages with at least seven paid advertisements. One or two organic results are visible on the first page. The format has been independently verified by

Bing pushes ad-heavy search results with 7+ sponsored listings Read More »

Google AI Overviews caught linking back to its own search results

Google is testing placing special and very clickable links in its AI Overviwws, but not to publishers or your own website, but rather back to its own search results. You got that right, Google is testing linking the AI Overviews back to new search queries on Google.com. What it looks like. I posted a screenshot

Google AI Overviews caught linking back to its own search results Read More »

Bing Webmaster Tools Copilot feature now available to all users

Microsoft released Copilot within Bing Webmaster Tools to all users today, the company announced today. Initially, Microsoft had a beta release to only 10,000 trusted users of Bing Webmaster Tools but now the feature is generally available to all users. What is Copilot in Bing Webmaster Tools. Copilot in Bing Webmaster Tools promises to provide “instant,

Bing Webmaster Tools Copilot feature now available to all users Read More »

Bing Webmaster Tools Search Performance reports gains comparisons

Microsoft has added the ability to compare date ranges within the Search Performance report in Bing Webmaster Tools. This allows you to compare metrics and data points such as clicks, impressions, CTR, keywords, and pages across various date ranges. What Microsoft said. Microsoft wrote: “These enhancements enable in-depth analysis, providing invaluable insights for optimizing online

Bing Webmaster Tools Search Performance reports gains comparisons Read More »