Search Engine Marketing

Meta streamlines Advantage+ catalog ad targeting, pushes automated options

Meta is removing the Audience Types option from Advantage+ catalog ads that use the sales objective, pushing advertisers toward its AI-driven targeting tools. This change reflects Meta’s broader strategy of automating ad targeting, betting that its AI can better match products with potential buyers than manual audience selection. The big picture. While the change removes

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Google tests AI-generated backgrounds for Shopping Ads

Google is launching a limited test using AI to automatically generate background images for Shopping Ad product listings. How it works. The AI system will: Generate contextual background scenes for existing product images. Maintain the original product appearance without alterations. Require human review and approval before ads go live. Why we care. This update represents

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