Search Engine Marketing

Microsoft has confirmed it uses schema markup to help its LLMs (large language models) understand your content. There has been a debate around if AI models and LLMs use schema or structured data, and at least Microsoft has confirmed they do. Source. Fabrice Canel from Microsoft’s Bing confirmed this while on stage at SMX Munich

SEO keeps evolving faster than most of us can handle. If you’re finding it hard to keep up with all the changes in search, you’re not the only one. I’ve talked to dozens of marketing teams this quarter, and they all tell me the same thing: the old SEO playbook just isn’t working anymore. Whether

Reddit’s presence in Google Search has surged over the last year, largely thanks to the Google-Reddit content licensing deal.  As a result, Reddit threads are claiming prime real estate in search results, often outranking brand websites and even original content sources. While Reddit isn’t new, its growing influence has put it back in the spotlight. 

Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative.  However, as competition heats up and audiences saturate one PPC platform, acquisition costs typically go up.  This is when social-first advertisers might start to explore a different channel, like Google Ads. Google’s advertising ecosystem is based on search

Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions — and personalization is no longer a nice-to-have, it’s expected. Whether you’re shaping in-house campaigns or developing strategies for clients, this new white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, breaks down the trends that