CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead. The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal.
The Strategy Gap: Social Video Is Not PPC Video via @sejournal, @LisaRocksSEM Read More »
Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime. This article lists 13 free tools I use to manage client accounts and optimize campaigns across paid
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As AI reshapes buying behavior, marketers need smarter insights. Here’s how to keep up. The post How Enterprise Search And AI Intelligence Reveal Market Pulse appeared first on Search Engine Journal.
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Explore strategies for successful event promotion. Find out how to use paid search and social ads for events like conferences and webinars. The post How To Use Paid Search & Social Ads For Promoting Events appeared first on Search Engine Journal.
How To Use Paid Search & Social Ads For Promoting Events via @sejournal, @LisaRocksSEM Read More »
Google’s multi-vector retrieval algorithm (MUVERA) speeds up search, is highly efficient and improves accuracy The post Google’s New MUVERA Algorithm Improves Search appeared first on Search Engine Journal.
Google’s New MUVERA Algorithm Improves Search via @sejournal, @martinibuster Read More »
YouTube rolls out experimental AI features to improve video discovery, including a search carousel and conversational assistant. The post YouTube Tests AI Features To Improve Search & Discovery appeared first on Search Engine Journal.
YouTube Tests AI Features To Improve Search & Discovery via @sejournal, @MattGSouthern Read More »
Microsoft Advertising is revamping its approach to enforcing ad policy compliance. Instead of disapproving entire ads outright, it now reviews individual ad assets (e.g., headlines, descriptions, and images). This move gives advertisers more flexibility and less disruption when policy issues arise. Instead of pulling down full ads, Microsoft can now flag only the problematic elements,
Microsoft Ads gets granular with new asset-level reviews Read More »
Link building in 2025 is costly, complex, and still crucial, according to a newly published survey of SEO professionals from Editorial.Link. Links still matter. 73.2% of respondents said links influence visibility in AI search results (e.g., Google’s AI Overviews and ChatGPT). Other findings of note: 91.9% think their competitors buy links. 80.9% believe unlinked brand
Survey says: AI is changing search, but links still matter to SEOs Read More »
Microsoft Advertising removed or restricted over 1 billion ads for policy violations, according to a report detailing its 2024 enforcement efforts. This was a sharp response to the growing sophistication of scams, deepfakes, and bad actors using the platform. Clean ads or no ads. As threats like AI-generated scams, deepfake celebrity endorsements, and phishing sites
Microsoft removed 1 billion ads for violations in 2024 Read More »
As Google, OpenAI, and other AI platforms reshape the future of search, marketers seem unsure whether to run, walk, crawl, or just watch it all happen right now. That’s according to findings from a new BrightEdge survey of 750 search, content, and digital marketers. “Marketers are caught in the eye of the AI search storm.
SEO leads as 68% of organizations shift strategies for AI search: Survey Read More »
