Search Engine Marketing

A new native Video Analytics tool is now live inside Google Ads, giving marketers a more granular look at how their video creatives perform—without needing to leave the platform. Advertisers will now find a dedicated “Videos” tab under the Assets section. The new view brings together all video assets across campaign types—including Performance Max (PMax), […]

Google today released the June 2025 core update. Google said this core update “The rollout may take up to 3 weeks to complete.” Google also wrote: “Today we released the June 2025 core update. We’ll update our ranking release history page when the rollout is complete.” Core updates happen multiple times per year. Core updates can have

The world of PPC advertising is heading toward one of its most profound shifts.  Until now, advertisers competed for slots on search results pages, placing ads that a platform simply displayed.  But a new generation of large language models (LLMs) introduces a radical alternative: ads that aren’t chosen, but written in real time, based on

Google has revamped its Search Console insights report; it now is integrated as a tab within the main Search Console reporting tool, plus the reporting for Search Console insights have been updated and redesigned. Integrated within Search Console. Google said it is now “integrated directly into the main Search Console interface, replacing the current standalone

Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime. This article lists 13 free tools I use to manage client accounts and optimize campaigns across paid