Search Engine Marketing

Meta is removing the Audience Types option from Advantage+ catalog ads that use the sales objective, pushing advertisers toward its AI-driven targeting tools. This change reflects Meta’s broader strategy of automating ad targeting, betting that its AI can better match products with potential buyers than manual audience selection. The big picture. While the change removes […]

Google is launching a limited test using AI to automatically generate background images for Shopping Ad product listings. How it works. The AI system will: Generate contextual background scenes for existing product images. Maintain the original product appearance without alterations. Require human review and approval before ads go live. Why we care. This update represents

Google has launched a new Search Labs experiment named “Ask for me.” Ask for me lets you use Google AI to call businesses on your behalf to find out what they charge for a service and also to find out when it’s available. This can work for services like like an oil change from nearby mechanics

Google today announced upcoming updates to its Demand Gen advertising platform. These include new controls over ad placement and enhanced creative tools, while setting a timeline to retire its Video Action Campaigns. The big picture. These changes represent Google’s push for advertisers to create more engaging visual content and better measure its performance against social

SEO analysis can be time-consuming, but automating the process helps eliminate repetitive tasks and speeds up important website optimizations.  This guide will show you how to build a custom tool using Google Sheets, Google Search Console (GSC), and the ChatGPT API to streamline SEO audits and gain AI-powered insights. With this tool, you’ll be able

SEO is essential for improving a website’s visibility on search engines like Google, both globally and locally.  However, a one-size-fits-all approach won’t effectively attract customers in specific regions. To stand out in a particular geographic area, you must implement localized SEO strategies tailored to local search behavior, competition, and cultural preferences. This article explores key