Search Engine Marketing

Google Ads Performance Max campaigns are often called a “black box” due to their: Heavy automation. Limited transparency. Reduced control over traditional campaign levers. This inherent opaqueness can make auditing these campaigns challenging, leaving many businesses feeling like they’re flying blind. However, the need for audits doesn’t disappear; it simply shifts.  To effectively audit Performance […]

Microsoft Advertising is retiring Target CPA and Target ROAS as standalone bidding strategies for new campaigns, effective August 4th. Advertisers will instead use Maximize Conversions or Maximize Conversion Value, with the option to set target values. Existing campaigns using the legacy strategies will continue to run without disruption. The update also removes those options from

Selling on Amazon isn’t just about having a great product – it’s about knowing the rules.  As the platform evolves, content and compliance policies are tightening, and what you say in your listings matters as much as how you say it. Striking the balance between SEO and compliance Compliance and safety policies have become increasingly

Cloudflare will block AI crawlers from accessing web pages by default, while providing more granular options for site owners to control the type of AI bots to crawl their pages. In addition, Cloudflare has launched a new initiative to have AI services pay for access to these pages, it is called Pay Per Crawl. Cloudflare

A new native Video Analytics tool is now live inside Google Ads, giving marketers a more granular look at how their video creatives perform—without needing to leave the platform. Advertisers will now find a dedicated “Videos” tab under the Assets section. The new view brings together all video assets across campaign types—including Performance Max (PMax),