Automated ad recommendations are faster, but are they smarter? A look at why human touch still beats machine-driven PPC strategies. The post Ad Platforms: Should You Or Shouldn’t You Take Their Recommendations? appeared first on Search Engine Journal.
Learn about lead generation strategies like SEO, social media contests, and retargeting campaigns.
11 Lead Generation Strategies to Get High-Quality Leads Read More »
Imagine this: You are a wealthy art lover seated in a room filled with beautiful paintings and surrounded by other art lovers. You have a numbered paddle in one hand and a glass of champagne in the other. You are at the center of an auction and about to bid against all the other people
Are you wasting your Google Ads budget bidding against yourself? by BrandPilot.ai Read More »
What worked on YouTube last year may be outdated now. Explore fresh tips and examples to help keep your video content relevant. The post 10 New YouTube Marketing Strategies With Fresh Examples For 2025 appeared first on Search Engine Journal.
When Google launched the March 2025 core update last week, Google said there will be a series of improvements aimed to help “better surface relevant, satisfying content” from content creators “thoughtout this year.” But you should not expect all sites to fully recover by the end of the 2025 year, that simply won’t happen. What
Google: Not all sites will fully recover with future core algorithm updates Read More »
Google commits to December deadline to improve independent publishers’ search visibility after mounting criticism from content creators. The post Google Provides Timeline To Improve Publishers’ Search Visibility appeared first on Search Engine Journal.
Google’s Danny Sullivan explains the role predictive summaries, fan-out technique and grounding play to produce AI Overviews search results The post Google Search Central Live NYC: Insights On SEO For AI Overviews appeared first on Search Engine Journal.
App store optimization (ASO) is the process of improving an app‘s visibility and conversion rate in app stores.
What Is App Store Optimization? A Complete Guide to ASO Read More »
Google is rolling out a significant update to its Performance Max campaigns, giving advertisers more transparency and control over their ad placements. The big picture: Performance Max search terms are now visible in the standard Search Terms report Advertisers can add negative keywords directly from the report The update integrates with Google’s recent addition of
Google adds Search Terms visibility to Performance Max campaigns Read More »
Join us on March 27, 2025, for our in-depth webinar, where we’ll explore how SEO professionals and B2B companies can effectively navigate changes. The post Q2 SEO & AI Update: How To Track & Optimize AI Search Performance [Webinar] appeared first on Search Engine Journal.
