Search Engine Marketing

Answer engine optimization: 6 AI models you should optimize for

AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search gains traction, is that ranking priority shifting or staying the same?  We’re in an era of uncertainty we haven’t seen since the early days of […]

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Ask An SEO: Should I Prioritize Selling On Marketplaces Or My Own Website? via @sejournal, @kevgibbo

Are you considering selling on marketplace or website? Discover the best approach to launch your online sales effectively. The post Ask An SEO: Should I Prioritize Selling On Marketplaces Or My Own Website? appeared first on Search Engine Journal.

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Google Merchant Center to align click reporting with Google Ads

Google Merchant Center click reporting is changing on April 21, 2025, where clicks will be reported in the same manner Google Ads reports clicks. Google said this will align click reporting with Google Ads and thus may impact some current and historical data reported in Merchant Center. What is changing. Google wrote in this email,

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Social search is Gen Z’s Google: Are you visible where it matters?

The way people search for information is changing, and Gen Z is leading the shift.  Instead of turning to Google, they’re searching on TikTok, Instagram, YouTube, Reddit, and Discord for everything from product recommendations to restaurant reviews and how-to guides. This isn’t just a trend – it’s a fundamental shift in digital discovery.  Google usage

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Google’s March Core Update: Early Observations From Initial Rollout via @sejournal, @MattGSouthern

Google’s March Core Update continues to rollout. Patterns are beginning to emerge as reports come in with data from the past week. The post Google’s March Core Update: Early Observations From Initial Rollout appeared first on Search Engine Journal.

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