Search Engine Marketing

Google Merchant Center Next fixes product download frustration

Google resolved a six-month-long headache for online merchants by restoring filtered product download capabilities in Merchant Center Next, bringing the platform’s functionality back in line with its classic version. The context. In digital commerce, precision matters. Merchants often need to: Troubleshoot specific product listings. Optimize particular product categories. Analyze subsets of their inventory. The previous

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Phishing scam targets Microsoft Ad accounts via Google Search

Cybercriminals are exploiting Google Search ads to steal Microsoft advertising account credentials, revealing a sophisticated phishing scheme that has potentially been active for years. The big picture. Attackers created malicious Google ads mimicking Microsoft Advertising’s official platform. The campaign redirects users through complex networks to steal login information. Researchers discovered potential infrastructure dating back multiple

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From retro gaming glory to fighting Google: The journey of Brandon Saltalamacchia

Brandon Saltalamacchia’s office, adorned with a dazzling collection of retro gaming paraphernalia, offers a glimpse into the passions that have driven his professional life. In this interview with Saltalamacchia, you’ll learn about his humble beginnings as an independent publisher to navigating the labyrinthine challenges of SEO in a Google world. The early days: A camper

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Digital Ads Cost 19% More, Convert Less: User Frustration To Blame via @sejournal, @MattGSouthern

A report finds organic traffic is declining, costs are rising, and user frustrations are growing, forcing marketers to prioritize retention. The post Digital Ads Cost 19% More, Convert Less: User Frustration To Blame appeared first on Search Engine Journal.

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How volatile have Google rankings really been?

Some things in life are constant – Google rankings aren’t one of them. If you’ve been paying attention (or just reading this website), you’ve likely noticed that rankings are becoming increasingly unstable. Industry veterans, with years of context, may feel this shift the most. That’s why I believe SEO is evolving into something new. What

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How to maximize your Google Ads remarketing campaigns

Remarketing campaigns can drive significant results when executed effectively. This article explores advanced strategies for setting up and optimizing your remarketing efforts for greater profitability and long-term success. Go beyond the basic remarketing setup By default, Google Analytics creates an “All Users” audience for website visitors over the past 30 days.  While this basic audience

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