Search Engine Marketing

How to build a better, smarter, more discoverable site architecture

Has your organic traffic looked like this over the past couple of years? I’ve evaluated a handful of global websites negatively impacted by core updates related to page experience, helpful content, and spam.  This specific site is a large enterprise global site with multiple subdomains and millions of orphaned pages without proper URL structure.  If

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How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment via @sejournal, @torylynne

A marketing measurement plan maps the crucial gears and cogs behind business-critical data and analytics to support accuracy, strategic alignment, and smooth implementation. The post How To Create A Marketing Measurement Plan For Accurate Data & Strategic Alignment appeared first on Search Engine Journal.

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